Color Meanings

Color Meanings – Learn about Colors and Symbolism

Colors play a very important role in our lives, whether we realize it or not. They have the ability to affect our emotions and moods in a way that few other things can.

This page describes color meanings importance for us as people, what they do to our emotions and how color meaning through advertising can be used to influence our view of a product. You will be surprised how much influence colors have in our everyday lives.

How does a yellow room make your feel? Does the blue color calm and relax you? Designers have already for a long time understood how color can affect moods and emotions in a big way. Color is a very powerful tool for communicating and can be used to indicate an action, affect the mood and cause reactions in peoples mind. Some colors can actually raise your blood pressure and increase metabolism. They have even been known to cause eyestrain, if looked on long enough.

How color meanings change

Your own feelings about colors can of course also be very personal. Color meanings may have something to do with your past, your experiences or your culture. For instance, while the color white is often used in many Western countries to represent purity and innocence, it is seen as a symbol of mourning in many Eastern European countries.

How significant is the meaning of colors and why do they play such a big role in our lives? What impact do they have on our body and mind? Read on to explore color meanings, how they are used, the effects they may have and some of the latest research on color psychology.

A preview of each colors meaning

The color red
Power, energy, passion, desire, speed, strength, power, heat, love, aggression, danger, fire, blood, war, violence, intensity, celebration, luck, stop or danger, Christmas and Valentine’s Day. 

The color yellow
Joy, optimism, happiness, danger, sunshine, idealism, imagination, hope, summer, gold, deceit, philosophy, dishonesty, cowardice, betrayal, jealousy, disease and warning. 

The color green
Nature, environment, health, good luck, renewal, youth, vigor, spring, generosity, fertility, jealousy, inexperience, envy, misfortune, start signal, St. Patrick’s Day and Christmas. 

The color blue
Peace, harmony, unity, trust, truth, security, confidence, conservatism, order, sky, water, cold, technology, cleanliness, depression, loyalty, immortality, stability, masculinity and protection. 

The color purple
Royalitet, nobility, spirituality, ceremony, mystery, transformation, wisdom and enlightenment. 

The color orange
Energy, balance, warmth, enthusiasm, vitality, expansion, flamboyant, autumn and Halloween. 

The color gray
Safety, reliability, intelligence, melancholy, modesty, dignity, maturity, soundness, functionality, old age and grief. 

The color brown
Earth, hearth, home, outdoors, reliability, comfort, endurance, stability, simplicity, comfort, trees, nature and autumn. 

The color white
Reverence, virginity, nothingness, cleanliness, peace, humility, precision, innocence, youth, birth, winter, snow, goodness, marriage, cold, clinical and sterility. 

The color black
Power, sophistication, formality, elegance, wealth, mystery, fear, evil, anonymity, unhappiness, depth, style, sad, remorse, anger, underground, technical, grief and death.

                            Colors, like features, follow the changes of the emotions.

                            – Pablo Picasso